Strategic design and engaging, effective content.
Below are summaries of recent work and links to samples.
east bay earn & Learn
Branding and content creation for a work-based learning initiative.
Contra Costa County's Workforce Development Board sought to partner schools and county youth with local businesses.
Provided creative direction, research and copy for:
‣ suite of promotional collateral including pledge cards and brochures
‣ executive Powerpoint presentation and materials
‣ website expansion and redesign
Wild4life
Strategic data design and storytelling.
A 501C (3) non profit health care organization sought to improve fundraising efforts for service outreach in rural Zimbabwe.
Provided revision and editorial direction of program one-pagers, articles and white papers.
piedmont east bay children's choir
Content development and press engagement.
Executive Director of regional children's choir sought to heighten media visibility and communications.
Provided promotional analysis, outreach strategies and materials for the choir's concerts, news and events including:
‣ press releases, newspaper articles
‣ annual report and press kit
‣ press list expansion and communications
‣ non digital collateral including one pager and brochure
‣ event listings and press event planning
PearlMoon Collective
Brand development and copy writing.
Alternative health practitioner sought to focus and specialize services and client base.
Provided art direction and messaging for circulars and website.
MyDoc productions
Copy writing and promotional support.
Award-winning documentary film-maker and director of "Screenagers" and "Unlisted" sought content design.
Provided analysis and revision of packaging and online promotion for film release.
Julie Caskey for school board
Strategic messaging and communications.
Local school board candidate sought to optimize press engagement and platform iteration.
Provided regular drafts and revisions of weekly candidate Q&A forum statements and responses in local newspaper.
JULIE CASKEY FOR PIEDMONT SCHOOL BOARD
Mitchell house flats
Online marketing and non digital promotional collateral.
Boutique vacation rental properties sought to maintain visibility in saturated Airbnb and VRBO market.
Provided focused messaging and art direction for suite of materials including brochure, bookmark insert, and business cards in addition to website content and updates.